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5 quick fire ways social media can drive your business
1. Customer Service & Support BT is an excellent example of ‘Social Service’, @BTcare. Your C-levels execs get this too, having read all about the Net Promoter score, they now see it as a...
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Why social media must change perceptions on lead generation (and goodbye to...
I recently read an article in Money Marketing on social media for the financial services sector. Admittedly, the article was addressing a sector, which for a host of reasons, is slower to adopt and...
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How thought leadership and social media = lead generation
Late last year we kicked off a Twitter campaign to share best practice experience from our marketing automation, data and social media divisions. It offered bite-sized tips across all elements of the...
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3 reasons you should look outside the company for news (or why you should...
I recall once being told a story by the then editor of Silicon.com news, @WillSturgeon, about the time he received a news release from a PR on his MD client who had just got married. How we laughed,...
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3 reasons not to fear social media
There’s a lot of chat about how social media has led to a loss of control. No more can PR departments regulate what is written and sit on reams of copy for weeks on end. What a shame. That could be...
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5 simple ways to help you get a job in PR
Now, we won’t go back to the Dark Ages when I got a job in PR and was working for travel expenses for 12 months, although that is no bad way to get into the industry. Work experience always helps. I...
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Get it on the blog thingy and Twitter it Darling!
If like Eddie from Ab Fab, your New Year’s Resolution is to become social media savvy but you’re not sure where to start, we’ve put together a few essential tips to point you in the right direction....
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Cynics beware! 3 examples of how social media can deliver immediate benefits
I recently prepared a presentation for a group of executives on the question of whether or not to embrace social media. The industry in question is certainly a laggard among others, so the team was...
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Eloqua Social Suite: Overview of available tools, functions and what is...
As long-time users of both the Eloqua and platforms, CleverTouch has a unique ability of operating a social media and inbound marketing division that integrates with the marketing automation division...
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Wouldn’t You Love to: Identify Key Influencers on Social Channels…?
- CrowdVu: a new breed of social intelligence – coming soon! “We often speak with marketers who are looking to identify their key targets; for either their social media & PR or...
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